Is Juul Still In Business | FDA Clears JUUL2 In 2026
Juul was once the biggest vape brand in America, and then it almost vanished from store shelves.
After an FDA ban order, thousands of lawsuits and hundreds of layoffs, many people now wonder if the company even survived.
Yes, Juul is still in business in 2026. The FDA authorized the original JUUL in July 2025 and cleared the new JUUL2 device on August 27, 2026.
The company still sells devices and pods in the United States, but only in tobacco and menthol flavors now.
It also looks very different from the brand that ruled the vaping market back in 2018 and 2019.
So what changed, is it still banned anywhere, and how does it compare with big rivals like Vuse today?
Today, we will go through it all, so let’s dive in.
Quick Answer: Is Juul Still In Business?
Yes. Juul Labs is still operating and selling FDA authorized products to adults 21 and over in the U.S.
| Question | Answer |
| Is Juul still in business? | Yes, it is still selling in 2026 |
| Is Juul banned in the U.S.? | No, the FDA authorized JUUL in July 2025 |
| Latest FDA decision | JUUL2 cleared on August 27, 2026 |
| Flavors sold | Tobacco and menthol only |
| Top U.S. vape brand? | No, it now trails Vuse |
In short, Juul did not shut down. It shrank, settled its lawsuits and won back its legal right to sell.
The rest of this guide explains each step, with dates and sources you can check yourself.
What Happened To Juul?
Juul became famous for its sleek device and sweet pod flavors, which were very popular with teenagers.
In 2019, the company stopped selling flavors like mango, mint and creme, which drove most of its sales, according to the Associated Press via STAT.
Lawsuits over teen use followed, and the company laid off hundreds of workers while paying roughly $3 billion in settlements.
Even so, Juul kept selling pods and devices the whole time, so it never fully went out of business.
Is Juul Banned In The US?
No, Juul is not banned in the United States in 2026. But it came very close a few years ago.
On June 23, 2022, the FDA ordered Juul products off the market, saying it lacked enough data on health risks.
The agency put that order on hold on July 5, 2022, and withdrew it in June 2024 so the review could start again, ConsumerShield reports.
Then, on July 17, 2025, Juul Labs announced that the FDA had issued marketing granted orders for the JUUL System. That made its sales fully legal again.
What Is JUUL2 And When Was It Approved?
JUUL2 is the company’s new device. It is the first updated version of its main product since Juul launched more than a decade ago.
According to Juul Labs’ official statement, the FDA cleared JUUL2 on August 27, 2026, with tobacco and menthol pods at 1.6% nicotine.
The device can pair with an optional 21+ age gated app. A Device Lock feature can stop other people from using it, and a PodID chip blocks fake pods.
The AP noted this is not an FDA approval or endorsement. People who do not smoke should not use Juul or any e-cigarette.
Did Juul Pay Lawsuit Settlements?
Yes. In December 2022, Juul announced a settlement covering more than 5,000 cases brought by about 10,000 plaintiffs.
In April 2023, it agreed to a $462.5 million deal with a group of states, according to ConsumerShield’s review of New York Times reporting.
ConsumerShield also reports that only 11 of 7,071 federal cases were still pending as of September 1, 2026. Claim deadlines have now passed.
Also Check Out: Is 23 And Me Still In Business | After Bankruptcy In 2026
What Flavors Does Juul Still Sell In 2026?
Right now, Juul only sells tobacco and menthol flavored pods in the U.S. The fruity and dessert flavors from its early years are gone.
Juul Labs says it plans to file for 5% nicotine products and more flavors beyond tobacco and menthol.
CEO K.C. Croswaite told the AP those future flavors would be aimed at adult nicotine users, not young people.
If you are thinking about using any nicotine product to quit smoking, please talk to your doctor first.
Is Juul Still Popular Compared To Vuse?
Juul is no longer the top selling e-cigarette brand in America. It now trails Vuse, which is sold by Reynolds American.
Teen vaping has also dropped. Most teens who still vape use unauthorized disposables imported from China, the AP reports.
Juul Labs claims underage use of its products has fallen by more than 99% since 2019. That figure comes from the company itself.
You May Also Like: Is WeWork Still In Business After Bankruptcy? What Happened In 2026
Conclusion
Juul is still in business in 2026, even after a ban order, huge settlements and deep job cuts.
The FDA authorized its original device in July 2025 and cleared JUUL2 on August 27, 2026.
Today, it is a smaller company that sells only tobacco and menthol pods and trails Vuse in the U.S. market.
For more brands that survived hard times, read Is Kodak Still In Business | The Truth In 2026.
